Pure Cremation uses scenes from an Ashes Scattering event in its recent television advertising campaigns.
Pure Cremation, the market leader in Direct Cremations has become a “Founding Sponsor” of The Ashes Register, a new free online service which enables bereaved relatives to mark, memorialise and record the location where they scattered the ashes of relatives on an online map.
“We’re very pleased to welcome Pure Cremation and their customers as users of Ashes Register,” said Richard Martin, Ashes Register’s founder. “Pure Cremation have led the way in promoting Direct Cremation and it is particularly pleasing that the leading brand has become an early adopter of our Ashes Mapping service.”
Ashes Register founder Richard Martin
Ashes Register is the world’s first service which enables users to map the location where they scattered their loved ones cremated remains. Britain is one of the foremost locations for cremations in the world with more than 80% now preferring it to burial.
Ashes Register users can mark and map the deceased’s name, life dates and epitaph on an online gravestone free or charge; or for £5,99 optionally upgrade to a full virtual online memorial with pictures, video, music and written memories.
“Since the Middle Ages last resting places have been marked in the UK” says Richard Martin. “But with cremations, and particularly the wish to scatter at a favourite spot of the deceased rather than at the crematorium that tradition is becoming lost.
“Ashes Register enables anyone to mark their loved ones location and memorialise them. This is a vital piece of family history which will be greatly valued by generations to come.”
Catherine Powell, co-founder of Pure Cremation said, “We are proud to sponsor this important project because it will allow grandchildren and great-grandchildren the opportunity to make remembrance visits to the places that mattered to their family.”
Ashes Register says that locations chosen are often of places of particular significance to the deceased. “People choose places where they met their partner, sometimes where they exchanged their fist kiss. Others a spot where they may have spent many hours in contemplation. The location is usually of much more relevance than a remembrance garden, but we are happy to map ashes wherever they are scattered, on land or water anywhere in the world.”
